- Branding & Visual Identity
- Campaigns & Public Design
- Record Artwork & Packaging
- Flyers
- Apparel
- Quam Lora
- Curabitur
- Mauris Facili
Information
CopeCode Club Campaign
Boston Public Health Commission, Recovery Services Bureau
Campaign Overview
CopeCode Club is a citywide public health initiative by the Boston Public Health Commission’s Recovery Services Bureau that encourages youth to explore positive ways to manage stress, anxiety, and emotional health. Originally developed by ThinkArgus, the campaign uses bold, character-driven visuals and relatable messaging to normalize conversations around mental wellness.Creative Approach
Building on ThinkArgus’ established visual identity, I was tasked with creating two new campaign executions—featuring the characters Aniyah and Xavier—that expanded the series while maintaining visual and narrative consistency. Each creative centers real, relatable youth in authentic settings, paired with direct, encouraging language and bright graphic overlays that connect seamlessly to the campaign’s digital presence.My Role
As designer and production lead, I extended the existing visual system to create new, high-impact assets that aligned seamlessly with the established brand language while introducing new faces and stories. I handled all design, layout, and production preparation, ensuring technical accuracy across large-format and digital formats.Beyond design, I managed vendor communications and logistics with JCDecaux and Outfront Media—overseeing prepress specifications, file optimization, and citywide deployment. My involvement ensured that the campaign translated effectively from concept to real-world visibility, maintaining consistency and clarity across every placement.